Hun, You’re Speaking Greek To Me…
My wife has an extensive computer and I.T. background, and she’s fairly keen on web site design and HTML code. Before she took on the full time job of being mom, and heck, even now, she talks computer language that I simply don’t understand. It just never clicked with me.
I’d always tell her I had no clue to what she was talking about when she and another computer tech would get together.
Well, now, here I am as an internet marketer, and of course we have lingo that we use that most people have NO CLUE about. There are even some internet marketers that have no clue as to what certain lingo actually means.
I know I didn’t when first started down this internet entrepreneur path. I remember reading Mike Dillards “Magnetic Sponsoring” almost two years ago and asking myself “What the hell is a funded proposal?” And “How do you one funnel away testimonials make a sales funnel?” I had no clue at all what those terms meant.
Fast forward 2 years and here I sit now instructing others on what “Funded Proposal” and “Sales Funnel” actually mean.
In reality they are truly simple concepts.
Let’s tackle sales funnel first, because as we get into what a sales funnel is, it becomes apparent what a funded proposal is.
Sales Funnel – As I Was Taught
A sales funnel is typically seen with an attraction marketing system. (I’ve supplied a diagram here at the bottom of the article since some people are more visual learners). It all starts off with the marketing methods you’re using. That’s essentially the opening of the funnel.
You have your marketing resources catching people’s attention and drawing them into the funnel. They enter the funnel once they fill out the form on your PERSONAL lead capture page. I say “personal” because no one is going to opt in on your business lead capture page. They want to join a leader, not a business.
The lead capture page is the entrance into the funnel – when they click that “Sign Up Now” or “Enter Here” button, they enter a whole new concept in network marketing.
The best part is that they are qualifying themselves to do it. It is their decision. You’ve sold them nothing, other than yourself as a leader, a mentor, and as someone that can show them how to get more leads and more cash into their business.
At this point when you start marketing correctly, there should be a large number of leads pouring into the sale funnel from your social networking sites (Twitter, Youtube, Facebook, etc.), banner ads, forums, and blogs. The number of leads will be even larger if you’re using Pay-Per-Click (PPC) advertising – but that’s a different topic for a different time.
All of these leads have clicked on an ad, seen your lead capture page, and filled out the form. What happens now?
Well, they immediately start receiving e-mail messages from your auto-responder like clockwork on auto-pilot.
Building Your List
You have probably heard over and over, the money is in your list – your list of contacts and prospects. Or maybe “monetize your list”? Does that sound familiar? If so, your list is simply the leads that have opted into your personal lead capture page. That’s it! The more leads that opt in, the larger your list grows.